Privacy Policy

Last updated: October 10, 2026

This Privacy Policy explains how Amarelle collects, uses, and protects your personal data when you visit or make a purchase from our website.

Data Controller

The data controller is Banghan Yin, trading as Amarelle.

Registered business address: Via Zurigo, 14, 20147 Milano MI
Email: hello@amarelle.it

Personal Data We Collect

Depending on your interaction with our website, we may collect:

• Contact and delivery information, including your name, email, phone number, and addresses.
• Order, transaction, and payment-related information.
• Account details and customer support communications.
• Device information, IP address, browsing activity, and cookie data.
• Marketing preferences and subscription information.

We collect this information directly from you, automatically through our website, or from service providers involved in operating our store.

How We Use Your Data

We process personal data for the following purposes and legal bases under Article 6 of the GDPR:

• Orders, payments, delivery, and customer support: performance of a contract.
• Accounting, tax, and legal compliance: compliance with legal obligations.
• Fraud prevention and website security: our legitimate interests, where applicable.
• Marketing communications: your consent or another legal basis permitted by applicable law.
• Analytics and advertising: consent where required by law.

Sharing Your Data

We share personal data only where necessary with service providers supporting our business, including:

• Shopify, our e-commerce platform.
• Payment providers, including Shopify Payments and PayPal.
• Shipping and fulfillment providers, including Sendcloud and delivery carriers.
• Analytics, advertising, and communication providers, where applicable.
• Public authorities, when legally required.

These parties process personal data according to their respective roles and applicable data protection obligations.

For more information about Shopify's data practices, visit Shopify Privacy.

Cookies

We use essential cookies to operate our website and, where permitted, optional cookies for analytics, personalization, and advertising.

Where required, optional cookies are used only with your consent.

You can manage your preferences through our website's cookie settings or your browser settings. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy.

Order and accounting records are retained for the periods required by applicable law, generally up to 10 years where relevant. Other information is retained according to the nature of the processing, applicable legal requirements, and legitimate business needs.

Marketing data is retained until consent is withdrawn or another applicable retention limit is reached.

International Data Transfers

Some service providers may process personal data outside the European Economic Area.

Where required, international transfers are protected through appropriate safeguards, such as adequacy decisions or Standard Contractual Clauses approved by the European Commission.

You may contact us for information about the safeguards applicable to your data.

Your Rights

Under the GDPR, you may have the right to:

• Access your personal data.
• Request correction or deletion.
• Restrict or object to processing.
• Request data portability.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with a supervisory authority.

You may contact us at hello@amarelle.it to exercise your rights.

You may also lodge a complaint with the Italian Data Protection Authority, Garante per la protezione dei dati personali, at www.garanteprivacy.it.

You can unsubscribe from marketing emails at any time using the link provided in those emails.

Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.

Children's Privacy

Our services are not directed at children, and we do not knowingly collect personal data from them.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, data processing practices, or legal requirements. The latest version will be published on this page.

Contact

For privacy-related questions or requests, please contact:

Amarelle
Email: hello@amarelle.it