Privacy Policy

Last updated: April 9, 2026

This Privacy Policy describes how Amarelle collects, uses, and protects your personal information when you visit or make a purchase from our website.

By using our website and services, you acknowledge that you have read this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our website, we may collect the following types of personal information:

• contact details, such as your name, email address, phone number, billing address, and shipping address
• order and transaction details, such as the items you purchase, return, or view
• account information, if you create an account
• communications you send to us, including customer support inquiries
• device and browser information, including your IP address and how you interact with our website
• payment-related information necessary to process your order
  
  

How We Collect Personal Information

We may collect personal information:

• directly from you, for example when you place an order, contact us, or sign up for updates
• automatically through cookies and similar technologies when you browse our website
• from service providers who help us operate our store and services
  
  

How We Use Your Personal Information

We may use your personal information to:

• process and fulfill your orders
• provide customer support
• communicate with you about your order or account
• improve our website, services, and shopping experience
• detect fraud, prevent misuse, and protect our business
• comply with legal obligations
• send marketing communications, where permitted by law or where you have chosen to receive them
  
  

How We Share Personal Information

We may share your personal information with trusted third parties when necessary to operate our business, including:

• service providers that help us run our website and store
• payment processors
• shipping and fulfillment providers
• technology, analytics, and customer support providers
• legal or regulatory authorities where required by law

We may also share information when necessary to protect our rights, enforce our policies, prevent fraud, or respond to lawful requests.

Shopify

Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products and services to you. Shopify may process certain personal information in order to support and improve the services provided through our store.

To learn more about how Shopify processes personal information, you can visit Shopify’s Privacy Policy at https://privacy.shopify.com/en.

Cookies and Similar Technologies

We may use cookies and similar technologies to operate and improve our website, remember your preferences, understand how visitors use our website, and support marketing or analytics activities.

You can usually manage cookies through your browser settings. Please note that disabling certain cookies may affect how our website functions.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy or security practices of those third parties, and we encourage you to review their policies before providing any personal information.

Children’s Data

Our website and services are not intended for children. We do not knowingly collect personal information from children.

Security and Retention

We take reasonable measures to help protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

We retain personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

• access the personal information we hold about you
• request correction of inaccurate information
• request deletion of your personal information
• request a copy of your personal information
• object to or restrict certain processing
• withdraw consent where processing is based on consent

You may also opt out of marketing emails at any time by using the unsubscribe link in those emails. We may still send you service-related messages, such as order updates.

If you would like to exercise your rights, please contact us using the details below.

International Transfers

Your personal information may be processed outside the country where you live. Where required, we take appropriate steps to protect personal information transferred internationally in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. Any updates will be posted on this page with the revised effective date.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights, please contact us at hello@amarelle.it